Founded in 1969, The Mushroom is the oldest independent record store and smoke shop in New Orleans. The Mushroom is proud to present our line of Mushroom Brand Products available online and in-store. The Mushroom brand has been one of our best-selling product lines for years. We produce high-quality products for the customer who wants to represent their favorite New Orleans shop. We currently have Mushroom Brand stickers, hats, t-shirts, and hoodies.