“Evermore” continues the themes of the sister record Taylor released earlier in 2020, “Folklore.” It’s soft and somber work inspired by “cottage-core” aesthetics and American folk stories/music. Although much of the elegance and beauty are indebted to Taylor’s vision, indie artists like Bon Iver, Haim, and the National contributed to the world. Recorded during the pandemic, Swift had the unique opportunity to create, record and release highly well-produced music while many other musicians were run out of the industry. But the pop star doesn’t squander the opportunity by releasing masterpiece tracks like “Champagne Problems,” “Happiness” and "Tolerate It."
The break-up writing, ballad-singing queen of pop, country and everything in between, Taylor Swift has come to define what it means to be an icon. She has grown to symbolize so much culturally, both good and bad. From high ticket prices and massive vinyl orders, her success has made her a common target of hate from within the industry. But her diary-esque lyricism and knack for writing solid pop songs have garnered her fans across generational and genre lines that don’t usually bleed into one another. Her popularity is evident not only on streaming but in her physical format sales as well, being a leader in vinyl/CD sales even as the streaming era began. Her focus on original music and experimentation has inspired and made space for a whole crop of artists like Pheobe Bridgers, Ariana Grande and Billie Eilish. May the “Swifties” of the world prosper as Taylor’s exes suffer.