Whatever your rap convictions, Freddie Gibbs' skills as an emcee are undeniable. And when you take his flow and lay it on the best beatmaker in the business, The Alchemist, the result is a sound classic and essential. The two had teamed up before but now they’re on top of their games, making “Alfredo” both artist's most successful commercial album. It’s an effortlessly smooth release featuring some of Freddies best raps like “God Is Perfect” and “Something to Rap About.”
Hip-hop in the 2010s was defined by rap going pop, inspiring an unprecedented renaissance in the genre. But lost in the evolution was authentic, lyrical gangster rap. Freddie Gibbs is just that. Coming from Gary, Indiana, Freddie knows the trenches. Regularly rated high on murder charts, the Steel City is best known for its massive abandoned steel mills and where the Jackson five originated before the white flight pulled the plug on the community. He lived a hard life getting out on a football scholarship to Ball State before dropping out, joined and was kicked out of the military, couldn’t hold down a day job and landed in a trap selling crack and pimping. But with his talent for rapping, he turned his misfortune into a way out. XXL would help launch him by including him on their 2010 Freshman list alongside Wiz Khalifa, J. Cole and Big Sean. He would find critical and commercial success as a master of flows, modernizing gangster rap for a new generation.